Identity assignment. This whole assignment goes from creating a logo from a one paragraph design brief to the creation of a whole branding system.
The logo is meant to convey a strong sense of fidelity, while providing some elements that set it apart from your traditional bank logo. The cityscape makes an instant reference to the metropolitan connection (as this is a city-only bank) and the choice of colors and typeface provide some elements that ring better with the younger, hipper crowd.
Total time : 2-3 weeks of iterations
Tools of the trade
Adobe Illustrator CS3
To be determined by need.
Comments are appreciated